The Good Western Frontier

For this design project, I crafted a logo and branding that captures the essence of the Southwest, inspired by the Bed and Breakfast’s location in this unique region. The design blends earthy tones with bold, rustic iconography, reflecting the rugged yet warm landscape. The logo incorporates elements like desert flora and iconic Western motifs, creating a visual identity that resonates with the area's natural beauty and free-spirited culture. In addition to the logo, I designed a series of social media images that showcased their offerings, using vibrant, sun-soaked photography and stylized typography to evoke a sense of adventure and relaxation. Each element of the branding is designed to tell a story, connecting potential guests with the authentic Southwestern experience that awaits them.