Michelob Ultra

The agency I work for partnered with Michelob Ultra at Anheuser-Busch on a wide range of high-impact print and digital artwork created for some of the most visible sports and cultural moments in the U.S. My work has appeared in stadiums and arenas nationwide, supporting major leagues and global events including the NBA, NHL, FIFA, PGA, the New York and Chicago City Marathons, and the Super Bowl. These projects spanned large-scale billboards, stadium and arena signage, bar and on-premise displays, and digital assets, all requiring careful adaptation across formats, scales, and production methods while maintaining strict brand consistency. Some of my favorite projects have been the Texas-specific activations, where I’m able to see my work live and in action—integrated into local stadiums, bars, and city environments—which brings a uniquely rewarding, real-world connection to the creative process.

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The Good Western Frontier