High Hope Labels & Website

High Hope Ranch is a picturesque farm nestled in Glen Rose, Texas. In addition to cultivating food and raising livestock, the family offers cabin rentals, campsites, day passes for hiking, and opportunities to interact with the many on-site animals. For this project, I was tasked with updating the labels for their farm-made products, revamping their website, and establishing a more consistent brand identity throughout the organization. I began by refining the overall branding (except the logo, which they wanted to keep as is), which then inspired the design of the website and eventually the product labels. The owners deeply cherish the spirit of the land and are committed to ethical and sustainable farming practices. I incorporated elements that honored the spiritual essence of the ranch, using distressed shapes, carefully selected fonts, and earthy colors. By showcasing stunning photos of the land, food, and animals, I let the ranch's natural beauty shine through. I also improved the website's navigation, facilitating quick booking and easy access to information. For the product labels, I divided them into two categories: botanicals and edibles. For the botanicals, I selected a crisp, refreshing green, while for the edibles, I chose a rustic, savory red. Considering the varying bottle sizes, I designed circular labels to ensure they fit different containers, making it easy to print and apply for the ever-changing seasonal items. I’ve displayed some of the labels along with the homepage of the site, if you would like to view it along with the other pages you can view it live here.