Hate Stains

Hate Stains is a children’s stain-removal brand built around the idea that messes are part of growing up. The project included packaging design across multiple products within the brand, establishing a cohesive visual system that feels playful and approachable while still communicating the product’s strength, endurance, and parent-approved formula.

The work also extended to Amazon listing images and storefront visuals, translating the brand’s in-store presence into a clear, engaging e-commerce experience. Digital assets balance kid-friendly design with trust-building product education, highlighting performance, safety, and ease of use for parents shopping online.

The overall design approach uses bold color, friendly typography, and energetic visual cues to appeal to families, while reinforcing the brand’s core promise: powerful stain removal parents can trust. Hate Stains is sold through major retailers including Walmart, as well as online marketplaces such as Amazon, requiring the brand to perform consistently across both physical retail shelves and digital environments.