This project centered on creating vibrant, high-impact artwork that instantly evokes the refreshing taste of citrus. Using bold scale, luminous greens, and dynamic ice-and-lime imagery, the visuals were designed to feel crisp, energetic, and thirst-inducing at first glance. The campaign was developed for both print and digital placements, with the majority of the artwork produced at large scale as roadside billboards. Each execution prioritized clarity, contrast, and legibility from a distance while maintaining a premium, appetizing aesthetic that translates seamlessly across formats.
Cutwater
Designed for Every Flavor
This campaign was designed as a flexible visual system that highlights Cutwater’s range of cocktail flavors while maintaining a cohesive brand presence. Each execution uses bold, flavor-forward color palettes and ingredient-driven imagery to reflect the taste profile of the drink—citrus, spice, or cream—allowing each variety to feel distinct yet unmistakably Cutwater. The modular design approach makes the artwork easily adaptable across multiple formats and sizes, from large-scale roadside billboards to digital placements and vertical units. This scalability ensured consistent impact across both print and digital environments while giving each flavor its own moment to stand out.